Using AI tools like Midjourney or DALL·E to create business content doesn’t guarantee ownership. IP laws hinge on tool terms, not just creation. Risks include licensing disputes, takedowns, and infringement claims. Companies must check terms of service, avoid style mimicry, and prove rights to use content. Using AI prompts for legal review is helpful, but always confirm with counsel. Treat AI content as real IP to safeguard your brand as it scales.